A core competency is something you or your business does extremely well, better than anyone else. At first I thought that Amazon did book sales better than anyone else. And for a while they did. They built warehouses, advanced logistics, and marketing that was second to none. But do you know what they did even better than that? The online customer buying experience.
Read more in Amazon.com: A Lesson On Core Competency | The Marketing Blog.
My challenge to you this week is to find your core (or distinctive) competencies. What is unique about you, your company, your products?
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