Yahoo is making a longer-term bet that stripping out the middlemen will lead to higher online ad revenue without alienating its biggest brand advertisers.
Wednesday, November 30, 2011
Yahoo Faces Short-Term Revenue Hit While It Recasts Role in Online Ad Ecosystem
Yahoo Faces Short-Term Revenue Hit While It Recasts Role in Online Ad Ecosystem:
Yahoo is making a longer-term bet that stripping out the middlemen will lead to higher online ad revenue without alienating its biggest brand advertisers.
Yahoo is making a longer-term bet that stripping out the middlemen will lead to higher online ad revenue without alienating its biggest brand advertisers.
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