Reebok wanted to create a backdrop of truly epic proportions for their range Cross Fit. Hopping on the 3D street art craze, they commissioned artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art piece.
The painting was created in a week amidst fog and rain at London’s West India Quays, Canary Wharf. Anyone could then take part in a Reebok CrossFit WOD (workout of the day) on the 1,160.4m² artwork. I hope the exercise was countering the English November weather well.
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