By Volvo’s own admission, the XC90 was a “latecomer” in the luxury SUV market as it was launched in 2002 – some five years after the Mercedes-Benz M-Class and three years later than the BMW X5.
Nevertheless, Volvo claims that the XC90 has become “Sweden’s most valuable export product”, selling a record 85,000 units in 2005 and bringing in about US$6.2 billion to the company in its peak years. The U.S. has been the XC90’s number one market with 38,800 units sold in 2004 and 36,200 in 2005.
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