Four Destructive Myths Most Companies Still Live By – Tony Schwartz – Harvard Business Review

Four Destructive Myths Most Companies Still Live By – Tony Schwartz – Harvard Business Review:

Myth #1: Multitasking is critical in a world of infinite demand.

This myth is based on the assumption that human beings are capable of doing two cognitive tasks at the same time. We’re not. Instead, we learn to move rapidly between tasks. When we’re doing one, we’re actually not even aware of the other.

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