Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance.
Tuesday, November 1, 2011
Why More of Your Facebook Fans are Seeing Fewer of Your Messages
Why More of Your Facebook Fans are Seeing Fewer of Your Messages:
Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance.
Five weeks after Facebook revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages: Reach is up but frequency is down, or so it would go in conventional media parlance.
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