French advertiser Havas Media has posted a study in the past week that suggests digital news has overtaken print. Of a relatively small but representative 600-person group, the average person spent 37 minutes reading some form of digital news and just 22 minutes with print. Most of that was still on the web at 51 percent, but 31 percent were downloading offline versions and 17 percent were using apps on an iPad or another platform....Tuesday, July 5, 2011
Study: digital overtaking print for news, 17% use apps
Study: digital overtaking print for news, 17% use apps: "
French advertiser Havas Media has posted a study in the past week that suggests digital news has overtaken print. Of a relatively small but representative 600-person group, the average person spent 37 minutes reading some form of digital news and just 22 minutes with print. Most of that was still on the web at 51 percent, but 31 percent were downloading offline versions and 17 percent were using apps on an iPad or another platform....



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French advertiser Havas Media has posted a study in the past week that suggests digital news has overtaken print. Of a relatively small but representative 600-person group, the average person spent 37 minutes reading some form of digital news and just 22 minutes with print. Most of that was still on the web at 51 percent, but 31 percent were downloading offline versions and 17 percent were using apps on an iPad or another platform....
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