On June 20, 2011, ICANN made an announcement to a packed meeting in Singapore that created a global shockwave. With a thousand delegates bearing witness, ICANN released its long-awaited gTLD program, creating new types of domain names with unlimited potential. The application fee per name starts at $185,000, and each new name can cost up to $500,000 to integrate. This investment is no more than the price of large single-highway signage over a 10-year lease. However, it permits thousands of such luminous cyberstructures over high-density information highways."
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