Toyota System Automatically Stops Car Before It Hits a Pedestrian
Perhaps I am biased and found this blog post interesting because my father owns a Toyota dealership, but Network World this week posted a story by the IDG News Service detailing a collision-avoidance technology in the vehicles that can detect pedestrians. A video displaying the technology at work is also available on YouTube.
Milk Campaign Ended Amid Social Media Firestorm
The New York Times reported this week on the short life of an advertising campaign/Web site that attempted to appeal to men dealing with women suffering from premenstrual syndrome. When the effort to get attention via social media outlets turned into a negative backlash with criticism going so far as to call the campaign misogynistic, the California Milk Processor Board renamed the Web site and apologized for offending anyone. The article details just how quickly things can go well – or awry – due to the speed of social media.
Google+ Integration: Top 10 Web Apps We Want to Add to the Social Network
This week eWeek capitalized on the Google+ craze taking over social networking sites. The publication listed 10 Web applications it would like to see added to the social network. The must-have list involves Google integrating many of its existing applications such as Gmail and YouTube, for instance.
IT Jobs: Winners and Losers in the Cloud Era
When it comes to cloud computing, IT has both winners and losers. According to CIO, the technology revolution will affect IT job roles in every organization. IT professionals in the role of enterprise architect will become the most critical one in the cloud environment as companies work to make sense of virtualized and abstracted environments. Yet cloud computing could change the role of IT specialists. The technology will require IT professionals to know more about many things, or be IT generalists.
Corporate Spending Spree Helps Revenue for Microsoft, Intel
Bloomberg Businessweek reported this week that corporate spending on computers and software in the past quarter helped bolster earnings for companies such as Microsoft, Intel and IBM. Part of the spending spree can be attributed to companies replacing aging desktops and ramping up data centers to support cloud computing, the article says.
What’s on your reading list this week? Please leave a comment here or let me know your thoughts directly via e-mail at Denise.Dubie@ca.com.
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