DALLAS, TX (Siemens PLM Connection 2013) June 5, 2013 - In the world of engineering, there's nothing sexier than a car. Ok, maybe a car with a girl in it. Icing on the cake. We love to look at picture of cars.
More likely than not, the pictures of cars we look at today are created on
a computer. And the best at doing that is RTT.
By all indications, generating sexy pictures of cars has paid off
handsomely for RTT. Their booth at Siemens PLM World, where they are showing
their rendering software, DeltaGen for Teamcenter, is one of the biggest, and has by far the most alluring imagery.
RTT is a German company (HQ in Stuttgart) but has 15 offices. It has
experienced 33% growth over the last 5 years, even maintaining this torrid pace last year
despite the recession. It has about 700 employees and is hiring.
RTT takes native formats of most MCAD programs as well as the fast
emerging JT format and does super photo realistec rendering. The images are
stunning.
"But it's not jsut the software," says Stu Johnson, RTT's PLM director of Bizdev. "It's our process." He goes to explain that RTT is in so tight with Big Auto
that they get vital visual data (colors, interiors, maerials) of new car models
before their autos are introduced to the public. It's database is enormous, it's configurations factory current. RTT is then able to create
complete vizualization of cars, inside and out, for dealers in their showrooms
and automakers on their websites. Not only can the customer pick the leather,
they can how nice it would look on the screen, generating all the necessary lust to lock in the sale. Once such example is Audi City
billed as the "showroom of the future."
RTT has set it's sights higher than automotive and looks to extend its
expertise to aviation. Boeing and Airbus should certainly need similar graphics.
"What we are really excited about, however is the lifestyle market," says
Stu. Shouldn't such superb graphics be great for your clothes, being able to pick
out outfits from a virtual closet, show them on yourself, picking colors, one size smaller...no, bigger...Finally, jeans that fit without struggling to pull up the zipper.
It's a long way from cars to clothes. What is draping sheet metal over a chassis compared to a dress over a super model. Fabric has to drape, flow. RTT is not the first to dream of the larger numbers that crossing over to a consumer market would generate but if it can make machines with such eye-popping beauty, just image what it can do in more glamourous industries.
We might want to get ready for a whole new level of sexy.
DIGITAL JUICE
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