Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales

Part 4 | Five Steps to Improve E-Commerce Performance for Increased Sales: Our client TescaraHats (name changed for commercial reasons), a European market leader in manufacturing customized hats, set up an e-commerce site in hopes of increasing its market share and boost its sales. This did not happen. TescaraHats learned quickly that there is much more to e-commerce performance than simply putting an e-commerce service online.
In Parts 1–3 of our e-commerce performance mini-series we discussed why focusing on page rank is not enough and that we should look at your performance at the back end and potential network-related problems. In Part 4 we will see what happens when your customers come to your e-commerce site.
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