Windows Phone is a hard-sell effort for developers, but Microsoft has the goods to make it worth their while.
Microsoft first instated the broad $100 Visa card reward in March, offering the bounty to any developer or studio that managed to get its app in by June 30. The rewards were capped at $2,000 per developer.
But Microsoft has even more money to throw at the problem of an underpopulated app store. Sources speaking to Bloomberg said that Microsoft has “been offering $100,000 or more” to companies for building Windows phone apps. Windows Phone chief marketing officer Thom Gruhler told Bloomberg that the store now contains 48 of the 50 most-downloaded apps across all platforms, with Pinterest and Instagram as the holdouts.
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