How To Be Creative - What's Changing and Why?

How To Be Creative - What's Changing and Why?: It's been fascinating to watch the "how to be creative" meme play out in the WSJ, NPR, and similar outlets lately, mostly off the back of Jonah Lehrer's new book Imagine.  Creativity is important, more important now than ever, but what's really interesting is that how we think about creativity changes over time. What creativity means to me and you today is different from what it meant twenty years ago or two hundred years ago. Same word, different experience. That matters too. We need to understand creativity before we can unlock our own potential.