VizualBusiness: Canon EOS 5D Mark III DSLR announced

Saturday, March 31, 2012

Canon EOS 5D Mark III DSLR announced

Canon is at the forefront of DSLR technology yet again with their latest model, the EOS 5D Mark III. It might not be the highest end model in the market, but that does not mean it is a slouch in terms of performance – I do not think a company like Canon that has so much riding on their name would settle for something sub-par, do you? Anyways, back to the main topic – the Canon EOS 5D Mark III will be placed in between the extremely popular EOS 5D Mark II as well as Canon’s top end model, the venerable EOS-1D X.
Just what does the EOS 5D Mark III carry? For starters, it is capable of delivering superb image quality courtesy of its new 22.3-megapixel full-frame Canon CMOS sensor, which works in tandem with a high-performance DIGIC 5+ Imaging Processor, a 61-point High Density Reticular Autofocus (AF) System and six frames-per-second (fps) continuous shooting speed.
The Canon EOS 5D Mark III will continue where the Canon EOS 5D Mark II leaves off, incorporating enhanced video features for professionals in the fields of cinematography, television production and documentary filmmaking. Old users as well as new adopters alike ought to find that this model delivers better noise reduction, longer recording times and a built-in headphone jack for audio monitoring purposes.
Just how does the Canon EOS 5D Mark III fare when it comes to shooting videos? For starters, it is capable of capturing 1080p Full HD video at 24p (23.976), 25p, and 30p (29.97) fps; 720p HD recording at 60 (59.94) and 50 fps; and SD recording at 30 (29.97) and 25 fps, which opens up a whole new world of opportunities for cinematographers and videographers when it comes to capturing memories for posterity.
Expect the Canon EOS 5D Mark III to roll out at the end of this month, where the body alone will retail for a rather hefty $3,499. For those who want to pick it up with the EF24-105mm f/4L IS USM zoom lens kit, that will bump the price up to $4,299. At least you know where your salary is going to at the end of this month.
Press Release

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