VizualBusiness: IBM 194| How to Craft a Story that Attracts Loyal Customers

Sunday, June 9, 2013

IBM 194| How to Craft a Story that Attracts Loyal Customers

IBM 194| How to Craft a Story that Attracts Loyal Customers:

You have in your possession a powerful marketing asset. It’s so powerful, that when used correctly your ideal customer will be compelled to visit your site, join your list and buy your products.

It’s not something you have to learn or even buy. This asset ready and waiting to be used

In this episode we’ll show you exactly what it is and how to use it attract loyal customers and change people’s lives.

In This Episode

The powerful marketing tool your competitors can’t copy
How to connect with customers without learning master copywriting
5 Steps to Crafting a Story that Attracts Loyal Customers
An exact template for writing an about page that converts

Items of Interest

[GUIDE] How to Craft a Story that Attracts Loyal Customers (PDF)
Mamas on Bedrest – Darline’s site for mothers on bedrest
Pediatric Boards Review – Ashish’s board exam study site
Episode 192 – About empathy and connecting with your audience
How to Be a Customer Magnet Part 1 and Part 2 – Define your customer avatar
Strong Inside Out About Page – an excellent example of using a personal story to connect with loyal customers

Breakthrough

I hate the hard sell, but I followed your advice for my authority site, and finally got my first paid item up – a customer satisfaction questionnaire for an online business. And long story short at 11pm my first questionnaire template sold!
I haven’t even emailed my list or written a sales letter yet. I want to dance but my 7 month old is asleep. I am now starting to feel hopeful that I won’t have to go back to office work after my maternity leave.
Love your micro niche course too.

Sara Dobson
www.marketresearchforbeginners.com

Quick Tip

Something that we have known about for years, but admittedly have not done a good job at using, is the Google Anlytics URl Builder for tracking campaigns.

In short, this allows you to track which traffic sources bring you the most list opt-ins and ultimately sales.

It’s free and relatively easy to use. It’s a matter of making it a habit. Lately we’ve been updating our tracking. As a part of this effort, we’ve renewed our commitment to always use tracking URLs.

Today’s quick tip is about encouraging you to do the same. You’ll only benefit from the tracking if you have metrics like Google Analytics set up on your site. So do that first if you haven’t already.

Then here’s your action plan for using tracking URLs.

Read the article on Using Google Analytics URL Builder for Campaign Tracking.
Commit to creating tracking URLs anytime you send traffic back to your site from ads, email campaigns, social media, etc.
Use the Google URL Builder to generate “tagged” tracking URLs for any links that point back to your site.

Action Guide

1. Embrace the power of your story

Recognize that you have a story to tell
Believe that it has the power to change lives (and make you money)
Commit to telling that story (people are waiting to hear it)

2. Use the following questions to identify your ideal audience

Who do you want to help most?
Who do you do your best work with?
Who can benefit most from your knowledge and past experiences?
What is a past, present or future version of yourself that you can provide value to?

3. Connect with your target audience

Use the episode about empathy and videos on How to Be a Customer Magnet (Part 1 and Part 2) to guide you through this process
Use this information to connect with your story with what is going on in the mind of your target Avatar

4. Craft your story using this downloadable guide (PDF)
5. Write a new about page for your site that uses the story you created