As far as the creativity of modern car ads goes, there are still very positive examples, and very negative ones. Thankfully, Cadillac has succeeded in making their promotional campaign for the ATS sedan just as bold and refreshing as the car itself.
They destroy several luxury objects by putting them through the same tests the ATS was subjected to, in order to test out their durability. Predictably, all get destroyed in the process, thus proving the car’s credentials…somehow.
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DIGITAL JUICE
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