Current Apple CEO Tim Cook reportedly opposed going after Samsung for patent infringement for fear of damaging the strong supplier relationship between the two companies, according to a weekend report from Reuters. But Steve Jobs, still CEO in 2011 when Apple finally decided to sue Samsung, insisted, apparently worried that the supplier relationship made Samsung feel too secure and wanting to put a stop to iPhone and iPad ripoffs.
The Reuters piece mostly aims to offer context behind the Apple v. Samsung fight, highlighting Apple's positive relationship with Samsung before the legal battle began. The two companies officially partnered up in 2005 when Apple was looking for a reliable supplier of flash drives for the popular iPod nano and shuffle. At the time, the iPhone and iPod Touch had yet to be released, but were already in development—Apple saw itself in need of a massive amount of flash drives within a short period of time, and likely wanted to lock in a NAND deal with Samsung as a result. The flash market wasn't particularly stable in 2005, and Apple wanted to be able to plan ahead.
"Whoever controls flash is going to control this space in consumer electronics," Jobs reportedly said at the time, according to Reuters.
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