Tuesday, February 12, 2013

Internet-shy CBS joins with Amazon for in-season airing of new TV show

Internet-shy CBS joins with Amazon for in-season airing of new TV show:

Amazon has bought the rights to air a new CBS show via its Prime Instant Video service while the show also airs on TV, according to a joint press release from the two companies. Under the Dome, a sci-fi show based on the book of the same name by Stephen King, will air both on CBS and Prime Instant Video, with a four-day lag before the show is available on the latter platform.
As a network, CBS has one of the more tenuous relationships with online content distribution. While competitors ABC, NBC, and Fox make full-length episodes of their shows available for ad-supported streaming for weeks at a time, CBS tends only to stick unsatisfying teasers and clips of its shows online (which also feed into services like Hulu).
Past seasons of some CBS shows are available as digital purchases in stores like iTunes, such as How I Met Your Mother. But CBS has so far been wary of creating online competition for its TV viewers’ attention, possibly to the detriment of the shows’ popularity as they’re held back from an increasingly popular platform for TV show consumption.

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