I am helping a friend who is considering setting up a new ecommerce business. Even though she has done it before, we are both reminded of all that is involved.
My articles at Practical eCommerce focus on planning and strategies for ecommerce businesses. For this week, I’ll examine the process of selecting a market, products, a supply chain, channels, and infrastructure. Later, I'll examine the needs for organization, financial modeling, and market-implementation strategies.
Markets
The first step in creating a new ecommerce business is to identify the market and customers you wish to pursue. I suggest keeping an open mind by looking at several different markets with very different products. In the case of my friend, our goal is to f...
DIGITAL JUICE
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