As an ecommerce business owner, I focused on growing revenue. With increasing competition in most markets, ecommerce merchants need to continually grow revenue to add stability to their businesses and to cover rising operating costs.
Recall from my previous articles — such as "Who Needs an Ecommerce Strategy, Anyway?" — a "strategy" is an idea. A "tactic" is a plan or action to support your idea. Here are seven revenue-growth strategies to consider.
Acquiring new customers.
Targeting new markets.
Sell more to existing customers.
Increase your average order size.
Expand your product lines.
Increase prices.
Cross-channel marketing.
Some of these strategies are quick and inexpensive to implement — remarketing to your existing custome...
DIGITAL JUICE
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