Understanding your customers — including their preferences and opinions — is an important part of ecommerce marketing. One helpful indicator of customer behavior is location, because where one lives can have a profound effect on what one buys and how one shops.
Urbanites living in downtown San Francisco, California might have very different needs than a person living in rural Oklahoma, even when they are visiting the same online store.
Google Analytics offers very detailed location-specific demographic information about site visitors. This creates opportunities for marketers to better understand customers and, perhaps, make improvements to site content, merchandising, and advertising. Even social media marketing efforts may be improved...
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