Boxee, the company that once made headlines as a major contender in the set-top box wars, is bringing its newly launched Boxee TV device to Walmart, starting tomorrow. This is a big move for Boxee, as it will be granted a prominent spot in Walmart's brick and mortar stores, and will be up against competitors like the Apple TV and Roku's line of devices.
Apple TV offers premium content like Major League Baseball and the iTunes store, and Roku offers over 500 paid and free streaming channels, but the Boxee TV has a feature found on neither: the ability to actually tune in to local television. Walmart will set up displays in its stores showcasing the Boxee TV's access to free broadcast channels, such as ABC, CBS, NBC, and the CW, as well as its capacity to stream Internet content from Netflix, YouTube, and Vimeo. The device can also hook into unencrypted basic cable, removing the need for a separate digital cable box. "We don't believe the future of the TV is going to be a future filled with apps," Avner Ronen, Boxee's chief executive officer, told Bloomberg. "When you turn on the TV...you just want to watch something."
Boxee TV also sports two tuners, letting it simultaneously display one channel while recording another. The device then uploads those recordings to the cloud, where users receive unlimited storage for $15 a month, as well as the ability to view their recorded shows on any Internet connected device. However, over-the-air DVR service is limited to certain areas, including Chicago, New York, Dallas, Houston, Atlanta, Philadelphia, Washington DC, and Los Angeles. More cities are planned for 2013.
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