Quick Response (QR) codes continue to appear in creative and inspired marketing promotions. Companies are finding new uses for the codes, as well as new ways to display them.
Here is a list of new QR code campaigns in 2012. Some of the QR examples are remarkably inventive, such as Emart’s shadow QR code. Other campaigns, like the mobile barcode campaign from the USPS, show broad practical examples of mobile commerce.
QR Code Campaigns
Coca-Cola. To promote the 2012 Europe Cup soccer tournament, Coca-Cola placed QR codes on its containers to connect users with exclusive tournament videos and its SmileWorld social app. This video is a Spanish TV spot on the program.
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USPS. The USPS is currently running its second annual summe...
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