Saul Bass, creator of title sequences for thriller movies, and AT&T trademark logos.
"Some people in our society feel regimented," the AT&T company film began. "Others feel free. Still others see society as dehumanizing."
As audiences of Ma Bell executives heard those words in 1969, they watched a split screen showing the same scene twice: a crowd of pedestrians crossing a busy city street, then breaking into calisthenics as a traffic signal blinked "ONE, TWO, ONE, TWO!" at them.
One wonders what these Bell System execs thought as the film continued: "We're fighting a war. Making a peace. Integrating. Segregating. Getting richer. Getting poorer. It's quite a time to be alive."
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