The use of video by ecommerce merchants can increase sales. We recently spoke with Ian Hackett, senior director of ecommerce and user experience at TRX Training, a retailer of exercise equipment, about the use of video for product sales. TRX Training has an extensive YouTube channel, and it also features videos on its own ecommerce site.
Practical eCommerce: TRX Training uses video in innovative ways. Before we get into those video strategies, could you tell us a little about TRX? What do you sell? Where are you located?
Ian Hackett: "We produce our own product. Our founder, Randy Hetrick, invented it while he was in the Navy SEALs. We produce best in class training equipment, workout programs and education courses aroun...
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