At last year's Dreamforce event, the word "koan" was used quite a bit, thanks to CEO Marc Benioff's Buddhist proclivities. The word means "a paradox that is to be meditated upon," typically used to train novice monks to abandon dependence on reason to achieve enlightenment.
Most of the applications of "koan" at Dreamforce didn't apply to paradoxes, nor is it wise to abandon reason when dealing with any CRM vendor in the hope of finding enlightenment. But there is a kind of a koan facing businesses looking to build customer relationships.
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