A version of this post originally appeared on the DoubleClick search blog.
Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow.
Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) -- all with a seamless, tagless workflow.
We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally. This brief video provides a visual explanation:
Already, customers have shown some impressive results. Anton Kanis, Head of Business Solutions, Netherlands for OmnicomMediaGroup, has been using the feature to remarket via DoubleClick Bid Manager. Kanis notes “Display remarketing from search ads is proving itself to be a very valuable feature, often outperforming regular funnel remarketing and sometimes even search in terms of CPA.”
If you’re interested in trying display remarketing from search ads to take advantage of more cross-channel opportunities, reach out to your DoubleClick representative, visit the DoubleClick site, or contact the DoubleClick Search support team at ds-support@google.com.
Posted by the DoubleClick Team
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