Apple may be a company all about creating new categories of consumer technology, but when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail.
Tuesday, August 30, 2011
How Steve Jobs' Apple Married Mass Marketing With Unabashed Creativity
How Steve Jobs' Apple Married Mass Marketing With Unabashed Creativity:
Apple may be a company all about creating new categories of consumer technology, but when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail.
Apple may be a company all about creating new categories of consumer technology, but when it comes to marketing, Steve Jobs has proven to be 100% old-school: back up great products up with creative advertising, big media spending and smart retail.
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