You can simplify marketing down to one single word. By focusing on this word, not only does it make marketing much easier, it also makes your marketing more powerful.
This single word will bring you:- Continual inspiration for magnetic content
- Exponentially higher sales
- Immense fulfillment
- Profound impact in your followers’ lives
Right-click here to download the MP3
In This Episode
- 5 steps to put the most important word in marketing to work for you
- How to identify exactly what will motivate your list to buy
- How to choose the target market that will make you the most money
Items of Interest
- Human Needs Inventory – use this to identify the triggers that will get your list to buy – PLUS watch this video explanation of the needs wheel: http://screencast.com/t/kL6LT49DWu
- Non-Violent Communication – this revolutionary book was written to facilitate healthy communication in important relationships, but it’s also a crash course in how to understand exactly what will get your market to buy
- Intro to NVC – This PDF provides a brief summary behind the philosophy of non-violent communication
- How to Be a Customer Magnet Part 1 and Part 2
Breakthrough
SUBJECT: Thanks for my newfound freedom!
Jason & Jeremy:
This is not your usual “freedom” story, but I owe you both a debt of gratitude. I started listening to IBM about a year ago.Unfortunately, the job I’ve been working at for the past three years was extremely limiting.
A year after discovering IBM, I applied for a job at an innovative marketing company as a consultant and hit the interviews out of the park!
I was offered my choice between two different jobs and today I handed in my resignation at my current gig to pursue this new opportunity.
I couldn’t have done it without the wealth of free knowledge that you two have provided!
I’m earning 50% more money doing something I’ll love, I’ll have increased autonomy, and will finally be able to spend weekends and holidays with my family.
Not to mention, I’ll finally be able to afford a membership to the Academy!
Thanks again, gents – I owe you a beer next time you’re in Boston.
-Daniel Hulsman
Quick Tip
For mobile-friendly email newsletter templates that will get you more opens and clicks, try the following resources.
Action Guide
- Choose an avatar
- Set up interviews or write a survey asking the empathy questions
- Look at your front-end content and make sure that it speaks to the feelings, needs, pains, desired results and roadblocks of your avatar
What do you think?
What do you do that helps you understand what your target audience is experiencing?IBM 192 | The Most Important Word in Marketing is a post from: Internet Business Mastery | Get Paid to Live Your Purpose
The post IBM 192 | The Most Important Word in Marketing appeared first on Internet Business Mastery | Get Paid to Live Your Purpose.
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