Live Nation Looks To Your Concert Content to Lure More Eyeballs and Advertisers

Live Nation Looks To Your Concert Content to Lure More Eyeballs and Advertisers:

With a new site overhaul, Live Nation is looking to make its site a participatory music content hub, not just a place to buy tickets.

Before Monday, there was very little reason to spend much time on Live Nation’s Web site if you weren’t looking to buy concert tickets. Unfortunately for Live Nation, that was as true for advertisers as it was consumers.
In a bid to attract more of both, Live Nation has refashioned its site into a digital hub for all things concert-related: videos, pictures, even tweets or Tumblr posts inspired by live music.
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