Backend as a service company Kinvey today introduced support for Facebook Open Graph so that native mobile apps can more easily integrate custom verbs and publishing to the social network.Because applications have to serve data into Open Graph through web endpoints, native iOS and Android apps haven’t been able to build the same types of experiences or enjoy the same opportunities for distribution and discovery as web apps, unless they have the resources to build a web backend. Kinvey strives to be an affordable solution for developers so that Open Graph isn’t limited to apps that began on the web like Spotify or heavily funded companies like RunKeeper or Instagram.
Open Graph allows users to share their app activity in a structured way that appears in News Feed, Ticker and Timeline. These stories often lead to re-engagement and new downloads. Open Graph also gives developers more options for creating compelling Sponsored Stories.
We’ve seen a number of companies emerge to take over parts of the app development process and provide them as services to scores of developers. For instance, Extole’s Social Expressions product helps businesses integrate Open Graph into their websites. On the mobile side, there are companies like Kinvey, Parse and Stackmob, which help developers store and organize their data.
Kinvey says it is the first to offer Open Graph support for native mobile apps, though TechCrunch notes that Applicasa has been doing this for game developers. By simplifying the process of building on Facebook’s platform, these services help drive adoption of Open Graph and enable a new class of social mobile applications to emerge.
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