Google Widens Test Of Affiliate Advertising In New Pay-For-Play Shopping

Google Widens Test Of Affiliate Advertising In New Pay-For-Play Shopping: After last month’s major change to Google Shopping, making the service solely pay-for-play, the company is exploring ways for affiliates to participate via Product Listing Ads (PLAs) in the US. Google Shopping has been testing ways of working with affiliates for nearly six months in alpha and...



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