Sunday, September 30, 2012

Rolls-Royce Unveils Art Deco Cars: Old Money Should Feel Like Old Money [Paris Auto Show]

Rolls-Royce Unveils Art Deco Cars: Old Money Should Feel Like Old Money [Paris Auto Show]:
Rolls Royce Ghost Art Deco
Lacking the large lineups and rapid three- or four-year product cycles of mainstream automakers, Rolls-Royce doesn’t have an all-new vehicle to introduce at every auto show. It can, however, certainly crank out special editions of its current cars. As an “homage to the 1925 Paris Exhibition” that inspired the name of the art deco movement, Rolls presented Art Deco versions of the Phantom, Phantom Drophead Coupe, and Ghost.





The Phantom Art Deco cars are offered in white, two shades of blue, or black, and their cabins feature bespoke inlaid wood patterns and special embroidery on the seats. The Ghost will be sold in either white or black and offer similar interior embellishments to the Phantoms’. Naturally, Rolls saying the cars are “available” in these colors is merely a suggestion, with its bespoke department at the ready to paint an Art Deco car to match the lurid pastels of Miami Beach’s art deco district.
The Rollers are lusciously good looking, drawing on colors, materials, and details from the 1920s-to-1930s design movement. Sure, the introduction of ultraluxury cars with a Great Depression–era design motif couldn’t be timed more poorly, with tens of thousands of Spaniards gathering for economic protests in their bankrupt country’s capital just a day’s drive from Paris. But look at how pretty the cars are!
Rolls Royce Art Deco Photo Gallery
2012 Paris auto show full coverage
Photography by Marc Urbano and The Manufacturer
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