Filed under: Marketing/Advertising, Toyota
There's more movement in the world of marketing: while Lincoln gets on with its "Reimagined" campaign, Toyota has announced a new ad slogan, "Let's Go Places." Time will tell where it slots into the brand's history of taglines, from the rather anonymous end where "Moving Forward" (the phrase it replaces) and "See how much car your money can buy" lives, to the more memorable "I love what you do for me!" and classic "Oh, what a feeling!" slogans.
Toyota engaged in "extensive research and collaboration" with five advertising partners and a research firm to come up with it, so don't mistake the tagline's brevity for back-of-a-napkin hunch. For a peek into its deeper meanings, including the obligatory nods to "optimism" and "exciting innovation" and "enriching lives" and being "aspirational," there's a press release with all the answers below.
Continue reading Toyota debuts 'Let's Go Places' tagline
Toyota debuts 'Let's Go Places' tagline originally appeared on Autoblog on Thu, 13 Sep 2012 11:30:00 EST. Please see our terms for use of feeds.
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