Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles

Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles: Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile media accounted for 2.97 hours of the total 9.00 hours spent consuming media via all platforms during the day, outpacing ... Read the full article at MarketingProfs

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