Andrew J Smith had never promoted a mobile app when Spilt Milk Studios appointed him their community manager. Tasked with doing public relations to drive awareness of Split Milk's debut iPhone game Hard Lines in 2011, Smith did what any 21st-century human does when confronted with a new task: he turned to Google.
While on the hunt for blogs to pitch, Smith found something that struck him as slightly odd. A number of iPhone app review sites were very up-front about charging for publishing reviews of your app. "I was new to the scene and I just assumed that was the way things worked," Smith told me. Smith bookmarked a number of the sites but didn't think about them again until today.
Now a seasoned public relations practitioner, Smith is promoting a new game—Appy Nation's Fluid Football—and he's decided to take a stand against pay-for-play review sites.
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