Next to Google, there's probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to encourage your customers to give you good reviews on the site? Does Yelp pay for reviews? How do you go about countering bad reviews?
Since Yelp is such a juggernaut, it's important to get the facts straight. With that in mind, take a look at these 10 things you may not have known about the service.
1. Most of Its Traffic Is From Its Home Page
You might think that in 2012, most people would be accessing Yelp from their smartphones, but that's not the case. Sixty percent of searches are from desktops, an…
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