Wednesday, July 4, 2012

Why Thunderbolt cables will be expensive until 2013

Why Thunderbolt cables will be expensive until 2013:





Sumitomo's distinctive black Thunderbolt cables aren't being sold directly in the US.



Chris Foresman



Intel's Thunderbolt high-speed interconnect has been shipping for over a year now, and new vendors have been announcing products compatible with the standard ever since. One sticking point, however, has been that Thunderbolt devices require an expensive $50 cable—until recently, only available from Apple. And unfortunately, prices aren't coming down any time soon.
While other vendors are now offering their own Thunderbolt cables, prices have mostly stayed the same—in fact, some have gone up. We found this surprising; typically more vendors offering competing products leads to lower prices. And as the high cable price represents a fairly high barrier to entry for Thunderbolt devices, it relegates the standard to niche, early-adopter territory.
This isn't likely to change in the near future. Our research shows that for the rest of 2012, Thunderbolt cables are going to remain in the $45-60 price range. Prices aren't likely to drop noticeably until early 2013, when second-generation silicon for Thunderbolt's active cabling becomes available in production quantities.
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