Although deBrunner admits the formula he presents is "a bare-bones simplification of the process," he ... Read the full article at MarketingProfs
DIGITAL JUICE
Sunday, July 8, 2012
Three Steps to Calculating B2B Social Media ROI
Three Steps to Calculating B2B Social Media ROI: Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers three simple steps to a calculation.
Although deBrunner admits the formula he presents is "a bare-bones simplification of the process," he ... Read the full article at MarketingProfs
DIGITAL JUICE
Although deBrunner admits the formula he presents is "a bare-bones simplification of the process," he ... Read the full article at MarketingProfs
DIGITAL JUICE
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