Wednesday, July 4, 2012

Sibelius Will Stay with Avid; Notation Remains Strategic

Sibelius Will Stay with Avid; Notation Remains Strategic:
Rumors of Sibelius’ death are greatly exaggerated – that is, the notation software. (Its namesake, Finnish composer Jean Sibelius, is definitely not alive.)
It seems various online discussions expressed concern about the future of Sibelius. It wasn’t singled out in the reorganization announcement yesterday, though it was mentioned in company background boilerplate on the press release. CDM asks Avid for the full details.
Avid confirms to CDM that the Sibelius line of notation software will remain part of the company, from iPad to education products to the flagship notation tool itself (which is also integrated with Pro Tools). Avid spokesperson Ian Bruce has the official word. (Avid also says that support for M-Audio and AIR products will fall to the new owners, inMusic, as inMusic acknowledged separately to CDM; the same will be true for Pinnacle and formerly Avid-branded, entry-level video products.)
CDM: Will Avid retain the Sibelius product line, including the iPad app [Avid Scorch] and Groovy Music?
On Sibelius specifically, this was not part of the sales we announced this week. Sibelius stays with Avid, and remains an important brand and product family for us going forward. This includes the sub-brands you mentioned.
Avid has said it is reducing headcount organization-wide, yesterday, related both to streamlining efforts and the divestment of the consumer divisions, but they have also said they will focus on current product lines. You can now include Sibelius explicitly among those products.

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