By 2015, Audi wanted to overtake BMW and become the world’s largest maker of premium cars. These plans have been postponed. Not until 2018, but until 2020. The road ”is getting bumpier,” Audi CEO Rupert Stadler told the Sueddeutsche Zeitung, and said that world domination now will happen “by 2020 at the latest. It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position.”Says a snide Reuters: “Stadler had previously set a goal of making Audi the world’s top premium car maker by 2015.” Reuters says that sales of Daimler’s Mercedes-Benz cars grew in June at the slowest monthly rate so far this year, as sales in the key market of China continued to increase at a tepid rate.”
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