Saturday, May 12, 2012

What’s Old Is New: How Morgan Motor Company Is Succeeding

What’s Old Is New: How Morgan Motor Company Is Succeeding:

Volkswagen is investing $86 billion in R&D over the next five years and Morgan builds cars using wood. The 200-odd-employee company will never post a nine-figure profit, as VW does, but Morgan will double its 2011 sales in 2012. How’s that for growth? To learn more about the 3-wheeler, electric roadsters, and a 100-year-old legacy, we traveled to Morgan’s HQ in Malvern Link, Worcestershire County. It’s a typical British countryside town—with five blocks of urban grit surrounded by nowhere—and it was there that we sat down with boss and heir, Charles Morgan.
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