Friday, May 25, 2012

Tracking Local Marketing ROI Challenges National Brands

Tracking Local Marketing ROI Challenges National Brands: Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment (ROI) of such efforts, according to a new study by Balihoo. Read the full article at MarketingProfs

DIGITAL JUICE

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