Now that Facebook has transferred commercial Fan pages to the new Timeline format, links to custom tabs — now called "apps" — reside in a row below the cover image. These were previously located in the left-hand column, with small icons. No matter how many apps you have, only four appear in the row, accompanied by a button with a drop-down arrow that reveals others.
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Given the limited number, it is important to feature apps that best promote your business interests and increase sales. These could include such apps as a welcome page, shopping cart, contest or special offer. Fortunately, the new layout gives you the opportunity to customize the icon image associated with the app, as well as its name and position. ...
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