Google AdWords extensions give potential shoppers more information about a merchant and more options to engage with that merchant before clicking a search ad.
Although ad extensions have been around for a couple of years, Google recently added conversion tracking data to extensions, making it significantly easier to measure extension performance relative to actual sales.
This addition to Google's pay-per-click ads appear when ads are displayed in Google search results and on select search and display network partners' sites. Although these is no charge for adding extensions to an ad, click-through charges still apply.
Campaigns and Ad Extensions
In AdWords, ad extensions are associated with individual campaigns. To see ad extension o...
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