Mercedes-Benz's parent company Daimler and China's BYD (Build Your Dreams) marked the first appearance of their new joint venture brand Denza at a motor show with the world premiere of a new concept model that outlines a production vehicle that will launch in early 2013.
The Denza brand will focus exclusively on pure electric vehicles. Under the deal, the German automaker provides its knowledge in vehicle architecture, safety systems and production, while BYD contributes the batteries and the e-drive system to the joint venture.
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