Thursday, August 18, 2011

Turning your salespeople into order takers | Revenue Journal

Turning your salespeople into order takers | Revenue Journal:



Clueless managers set salespeople to work, cold-calling, then complain when the results are disappointing. Instead, marketing efforts should be bringing in pre-qualified, pre-sold leads – people who have already found the company, gotten most of their questions answered online, and are ready to buy as soon as their last few questions are answered to their satisfaction.




Another brilliant piece by Kristin Z. All product marketing managers should read now and take action tomorrow.






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