Tuesday, August 2, 2011

Mini Unveils U.K.-Only Soho Special Edition

Mini Unveils U.K.-Only Soho Special Edition: "


All Minis can be extensively personalized from the factory, but Mini has no shortage of special editions for those who want a unique Mini without exerting any creative effort, and the Soho Special Edition is the company’s latest limited release. The Soho Special Edition is named after the London neighborhood, in keeping with Mini’s practice of naming limited-edition models after London boroughs, districts, streets, and landmarks. Previous adherents to this policy include the Mini Cooper 50 Camden, Cooper Mayfair, and the Cooper Clubman Hampton.



The Mini Soho wears a coat of striking White Silver metallic paint, which contrasts nicely with black 17-inch wheels. Interestingly, the White Silver hue is exclusive to the Soho in the U.K., while here in the States it is available on even base Coopers. Continuing the black/white theme, the Soho package also includes blacked-out bi-xenon headlights with white indicators. Inside, the Soho Mini wears an anthracite headliner, a sport steering wheel, and piano-black trim. Buyers can order their Soho Special Edition as a hatch or convertible, based on either the standard Cooper or diesel Cooper D.


Unfortunately the Soho edition is staying in the U.K.; but fret not: It isn’t hard to closely replicate the Soho’s basic kit on a U.S. Mini. Ordering up a base Cooper with the $500 White Silver paint, white indicator lamps (bundled with blackout headlamp housings), $500 bi-xenon headlights and retractable headlamp washers, $250 anthracite headliner, $250 piano black trim, and $750 black 16-inch wheels gets you a Soho of your own—you’ll just have to put in the creative effort to make it happen. Now consider that the Soho costs £16,765, which equates to a steep $27,261. Our American psuedo-Soho costs just $22,750.




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