Yep, it’s a car. There’s not much else to say.
The Toyota brand is usually pretty straightforward with its marketing—usually. But the new campaign for its 2012 Yaris at first left us scratching our heads. “It’s a car!” Toyota proclaims. And here we thought that was obvious. Then we had the opportunity to drive a preproduction Yaris around the artsy west Los Angeles suburb of Culver City and realized that Toyota was indeed right: It’s a car. And that’s about it.
Keep Reading: 2012 Toyota Yaris – First Drive Review
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