A bunch of us editors are kicking around the question, are 99-cent customers worth having? One editor feels that "customer is a customer, regardless of what they pay." (This goes back to Autodesk ceo Carl Bass discovering just how entitled 99-cent customers feel.) I disgree, feeling that customers who pay very little should receive less attention.
I am not sure why Autodesk wants 99-cent customers, who expect Autodesk to give them
- Lifetime free updates
- Free customer support
- And allowing them copy the software to all their same-OS devices for no extra fee
This level of expecation was created by Apple's and Google's app stores, and is quite a change from Autodesk's traditional $5000-customer, who pays the five thousand bucks, makes annual payments of hundreds of dollars to Autodesk for updates and enhanced support, and is limited to running the software on just one lonely computer (at a time).
But now Autodesk has around a hundred million entitled-feeling customers running their next-to-no-revenue Android and iOS apps. I wonder if Autodesk figured on this level of ultra-high-maintenace, ultra-low-revenue when they forayed into the world of tiny apps.
DIGITAL JUICE
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